• Our Journey

    Our Journey

    2019.

    Baked started with a simple belief: that great food deserves a great space, one where home chefs, small businesses, and artisan makers can shine. In 2019, that belief found its first address in Cantt, home to our very first branch. A little bigger than your typical bakery nook, Baked Cantt became our cozy headquarters, filled with warmth, wooden shelves, and the very first brands that trusted us with their magic.

  • Our Journey

    Our Journey

    2020.

    Encouraged by the love we received, we expanded to our second space in 2020: a tiny-but-mighty corner in DHA Phase 6. Curated, compact, and full of heart, it quickly became a neighborhood favorite for grab-and-go treats and quick dessert fixes.

  • Our Journey

    Our Journey

    2023.

    In 2023, our journey brought us to our DHA Z Block branch– a charming, tucked away corner. It allowed us to reach a whole new community and proved that great flavour can create instant connections.

  • Our Journey

    Our Journey

    2025.

    Then came 2025, and with it, a whole new chapter: our Gulberg flagship store. Designed to be more than just a shop, Baked Gulberg is our most immersive space yet: open, inviting, and built for discovery. With larger displays, live kitchens, and a rotating cast of featured vendors, it’s a true hub for food lovers and local makers alike.

A marketplace for home chefs and quality brands to showcase artisan food.

Baked is a curated marketplace built on the simple belief that great desserts deserve great company. Operating as a platform that brings together some of the most creative home bakers and small-scale vendors under one roof, Baked is reimagining how sweet and savoury treats are discovered, shared, and enjoyed.

What began as a humble shop in cantt has now grown into four thriving branches bursting with personality. We offer an ever-evolving selection of delights sourced from passionate vendors across the city.

Baked is a marketplace that empowers independent creators to showcase their craft and reach food lovers through a centralized, trusted platform. Every order supports a local business, every bite tells a story.

Whether customers are looking to satisfy a sudden craving, send a thoughtful gift, or plan a celebratory spread, Baked makes the process seamless—combining quality, variety, and a sprinkle of joy in every box.

At its core, Baked exists to connect people: with flavor, with makers, and with moments worth celebrating.

Meet the Team

  • Omer Nazir

    Chief Executive Officer

    Omer Nazir
  • Moiz Nazir

    Chief Operating Officer

    Moiz Nazir
  • Hamza Nazir

    Chief Financial Officer

    Hamza Nazir
  • Muhammad Junaid

    Digital Brand Manager

    Muhammad Junaid